For Çizmeci Time — a beloved wafer brand housed in nostalgic tin boxes — we knew the key wasn’t to reinvent the wheel, but to celebrate the charm that made it timeless in the first place. That’s how the campaign A True Classic was born.

The creative concept was rooted in iconic moments from recent history — the kind of unforgettable classics that have become a part of our collective memory. From The Beatles’ Abbey Road Crossing, to Pac-Man’s pixelated chase, Back to the Future’s DeLorean, Maradona’s “Hand of God”, and the timeless Mustang — the campaign drew emotional parallels between these cultural milestones and the enduring appeal of Çizmeci Time.

We crafted a 360° campaign that blended emotional storytelling with a modern visual language. The heart of the idea: Çizmeci Time isn’t just a snack — it’s a memory, a ritual, a taste of childhood.